Buried Treasure in that Old Tackle Box

A Heddon Midget River Runt, one of the best fishing lures ever made. Photo by Chris Landsberger

A Heddon Midget River Runt, one of the best fishing lures ever made. Photo by Chris Landsberger

Ed Godfrey writes about antique fishing lures in The Oklahoman.  Heddon advertises itself as the world’s oldest lure maker, having started in 1894. The company was started by James Heddon in his family kitchen in Dowagiac, Mich and recently a set of 89 Heddon lures sold for $125,000.